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home furnishing industry

The other day on my way to home, I was confronted with a huge billboard, boasting of the first ever 50% sale, from one of the major players in the home furnishing industry in India. Though I had no plan to buy anything, still the curiosity bug got better of me and I decided to check in, to see what was there on the offer.

The rugs, curtains, towels, cushion covers, bed items, duvat covers, shams, quilts, coverlets, euro shams, pillow, bed skirts, bolsters, neck rests etc. was all made to look very attractive, in an effort to woo a buyer's impulse purchase vein. However, even after the the so called sale, it was still, steeply priced, which wasn't surprising;-)

One interesting trend which I observed, was the invasion of technology and innovation in the home furnishing industry. The products on display were more durable, more stylish, more appealing by blending the latest technology features along with the comfort requirement. Another trend which caught my imagination was the extensive use of Natural fibres which could be because of the renewed interest in eco-friendliness and sustainability.

The Home Furnishings Industry in India offers a range of highly sought after products like bedspreads, furnishing fabrics, curtains, rugs, durries, carpets, placemats, cushion covers, table covers, linen, kitchen accessories, made-ups, bed spreads, bath linen etc. Suppliers and Manufacturers in India are creating their own niche and don't shy away from testing the foreign waters for their business expansion needs.

Indian home furnishings industry is also influenced by traditional motifs and design, though they keep experimenting with western elements like the use of lace, minimalism etc. Such designs are of great interest to the new age customers resulting in higher sales to the end supplier.

Home furnishing exporters are well aware of the fact that the Indian products are a big rage all over the world and they are not leaving any stone unturned to cash on this opportunity. The industry analysts, as expected, are quite gung-ho about the home furnishing exporters, next quarter's profit statement.

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