Marketing, it all comes down to marketing. Google a website, purchase a home, and find a woman online - it all comes down to marketing. To a great extent everything, every consideration you make is a "marketing experiment". If you think of it the marketing success stories of our time are people physically buying and carrying heavy expensive bottled water by the droves, when for the most part American and Canadian tap water is just fine, and the consumers choice of SUV's and trucks during high gas prices are modern miracles of marketing and is a display of the reach and power of marketing in 2009.
Expect for a home, an automobile is the single largest investment a high percentage of people will ever make. It is often the biggest drain on the household and while most houses increase in value cars depreciate in value. Public transportation is cheap but in many parts of the world is not set up good enough to be an ideal way of transportation.
A car in many ways for young people is a representation of their youth and to the greatest extent long lost youth visions of what was, and perhaps what never happened or occurred. Such images and desires are a marketers delight and perhaps the pitfall and pitfalls of the banks accounts of many a consumer and purchase of a "fine "motor vehicle.
The power, speed excitement all characteristics of youthful masculinity make cars very attractive to the young crew. We have a society that has been pressed upon by social conditioning that having a fast and nice car will get them highly attractive women. What is often amazing is that if these young fellows took the time to do a market study of their "target market", that is the young women that they desire, they would find out that few women actually take the time to notice the badge of honor and status that young men feel is most important. With women, what often matters most is the "relationship" and "relationships". Indeed with the fellow so busy and occupied with their vehicles it often is not usually works the other way.
Nevertheless what this whole exercise demonstrates is the amazing ability of marketers to influence their specific target market to the marketers' wishes, as opposed to the actual interests of their chosen group. It all starts with basic human wants and needs - in this case the need of reproduction, the inherent biological need to attract a most desirable mate. It is not a lot different than you would find and expect in the mating rituals found in the animal kingdom of the lion, bird or even snake attracting what they consider the most desirable partner. Yet in this case it is with apparently logical human beings - young males in this case, who under the guise of attracting what they consider to be the most eligible young women will almost squander their paycheck and bank accounts simply to create what modern "marketing' has convinced them without question is the "best "way to get that girl, even though this is contrary to reality in most cases.
Expect for a home, an automobile is the single largest investment a high percentage of people will ever make. It is often the biggest drain on the household and while most houses increase in value cars depreciate in value. Public transportation is cheap but in many parts of the world is not set up good enough to be an ideal way of transportation.
A car in many ways for young people is a representation of their youth and to the greatest extent long lost youth visions of what was, and perhaps what never happened or occurred. Such images and desires are a marketers delight and perhaps the pitfall and pitfalls of the banks accounts of many a consumer and purchase of a "fine "motor vehicle.
The power, speed excitement all characteristics of youthful masculinity make cars very attractive to the young crew. We have a society that has been pressed upon by social conditioning that having a fast and nice car will get them highly attractive women. What is often amazing is that if these young fellows took the time to do a market study of their "target market", that is the young women that they desire, they would find out that few women actually take the time to notice the badge of honor and status that young men feel is most important. With women, what often matters most is the "relationship" and "relationships". Indeed with the fellow so busy and occupied with their vehicles it often is not usually works the other way.
Nevertheless what this whole exercise demonstrates is the amazing ability of marketers to influence their specific target market to the marketers' wishes, as opposed to the actual interests of their chosen group. It all starts with basic human wants and needs - in this case the need of reproduction, the inherent biological need to attract a most desirable mate. It is not a lot different than you would find and expect in the mating rituals found in the animal kingdom of the lion, bird or even snake attracting what they consider the most desirable partner. Yet in this case it is with apparently logical human beings - young males in this case, who under the guise of attracting what they consider to be the most eligible young women will almost squander their paycheck and bank accounts simply to create what modern "marketing' has convinced them without question is the "best "way to get that girl, even though this is contrary to reality in most cases.
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