Marketing, it all comes down to marketing. Google a website, purchase a home, and find a woman online - it all comes down to marketing. To a great extent everything, every consideration you make is a "marketing experiment". If you think of it the marketing success stories of our time are people physically buying and carrying heavy expensive bottled water by the droves, when for the most part American and Canadian tap water is just fine, and the consumers choice of SUV's and trucks during high gas prices are modern miracles of marketing and is a display of the reach and power of marketing in 2009. Expect for a home, an automobile is the single largest investment a high percentage of people will ever make. It is often the biggest drain on the household and while most houses increase in value cars depreciate in value. Public transportation is cheap but in many parts of the world is not set up good enough to be an ideal way of transportation. A car in many ways for young p...