When it comes to seeing two houses of around the same size and style on the same street just two doors apart, it really comes right down to the tastes of the individuals who view, and in this sellers can maximize their own chances of securing a fast house sale for the right price by selling their property privately.
After all, who knows the strengths of your home better than you? But it doesn't stop there... Knowing what type of buyer your home will be most attractive to and setting out to make it even more attractive can massively improve your chances of getting a quick sale and a good price. Put simply: find your niche and conquer it.
For instance, let's say these two homes were near a canal and that this canal was excellent for both fishing and boating. The better of the two niches there could well be fishing, owing to the number of people who live on canal boats etc.
So, we would market our home as the perfect home for anglers and/or angling family. Then we would make the home more appealing to fishermen by having stuffed fish on the walls, fishing books in the book cases and things like that. To practically guarantee a fisherman will be hooked by your home (it was always gonna be said at some point) you could set up a fishing room:
This would be the room where all your rods, reels and tackle are nicely displayed, with a cabinet or wall dedicated to fishing tackle that is being included as part of the house purchase. This would be the rods, reels, lines, floats and hooks that have proven most successful on the local waters. A good idea for this sale would be to include a fishing diary; a day to day record of what tactics and tackle worked on the local water at various times of the year. This would also be a gift to the new owner(s).
Fishing is just one example of a niche, this advice could be adapted to suit any kind of niche; for example someone who owned a house in a wine region could include a case from all the local vineyards and even a few tickets to go to tastings etc. This sounds expensive but in many cases you should be able to negotiate part payments based on the fact that you will settle upon the sale of the property -- some may even give you display products to be replaced with the real deal upon the sale.
The targeting of specific buyers gives a wider range of advertising options for the private seller, in fishing magazines for example, which may even decide to run a feature on the property etc.
After all, who knows the strengths of your home better than you? But it doesn't stop there... Knowing what type of buyer your home will be most attractive to and setting out to make it even more attractive can massively improve your chances of getting a quick sale and a good price. Put simply: find your niche and conquer it.
For instance, let's say these two homes were near a canal and that this canal was excellent for both fishing and boating. The better of the two niches there could well be fishing, owing to the number of people who live on canal boats etc.
So, we would market our home as the perfect home for anglers and/or angling family. Then we would make the home more appealing to fishermen by having stuffed fish on the walls, fishing books in the book cases and things like that. To practically guarantee a fisherman will be hooked by your home (it was always gonna be said at some point) you could set up a fishing room:
This would be the room where all your rods, reels and tackle are nicely displayed, with a cabinet or wall dedicated to fishing tackle that is being included as part of the house purchase. This would be the rods, reels, lines, floats and hooks that have proven most successful on the local waters. A good idea for this sale would be to include a fishing diary; a day to day record of what tactics and tackle worked on the local water at various times of the year. This would also be a gift to the new owner(s).
Fishing is just one example of a niche, this advice could be adapted to suit any kind of niche; for example someone who owned a house in a wine region could include a case from all the local vineyards and even a few tickets to go to tastings etc. This sounds expensive but in many cases you should be able to negotiate part payments based on the fact that you will settle upon the sale of the property -- some may even give you display products to be replaced with the real deal upon the sale.
The targeting of specific buyers gives a wider range of advertising options for the private seller, in fishing magazines for example, which may even decide to run a feature on the property etc.
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